CoLab based Motarme has developed a web-based SaaS system for sales prospecting and sales lead generation for business-to-business (B2B) companies. They are focused on a new approach called “Account Based Marketing” or ABM which generates higher value sales opportunities.  They are incorporating Machine Learning technology in their system to further accelerate lead generation

Key highlights:

  • Enterprise Ireland High Potential Start-up (HPSU)
  • Revenue approved for EIIS
  • Successfully executing lead generation campaigns across Europe and the US
  • Generating revenue and profitable
  • Integrated to Salesforce, Amazon AWS, Mailchimp, SendGrid and FullContact.
  • Successfully piloting new Account Based Marketing services

Further information on their crowdfunding campaign is available at https://www.sparkcrowdfunding.com/campaign/motarme

And you can here Michael from Motarme talk about the new product here (Michael’s pitch starts about 2 minutes in https://www.youtube.com/watch?v=lfYE_Ms4N88&feature=youtu.be )